Our Values

Our purpose of longer, healthier, happier lives is at the heart of everything we do. Our values bring this to life in our behaviours and will help us make a difference in health and care for our customers. This is how we will deliver Bupa 2020 and fulfil our purpose, benefitting millions of people across the world.

Passionate
Full of energy and inspiration
Love what we do and why we do it
Love our customers

Caring
Big-hearted and compassionate
Treat people with respect and kindness
Everyone and everything matters

Open
Share freely
Really listen and understand
Embrace diversity
Seek new ideas and other points of view

Authentic
True to yourself
Genuine and honest
Say what we mean, mean what we say

Accountable
Always responsible
Take ownership
Make it happen

Courageous
Be brave
Dare to try
Speak up

Extraordinary
Go above and beyond
Be the best we can dream to be
Deliver outstanding results, big and small